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How to Say Sorry

How should a company apologise? Reputation Management Consultant Magnus Carter explains. (Picture:American World War II prisoner of war James Murphy (R) shakes hand with Hikaru Kimura (C), Mitsubishi Materials Corp. senior executive, and Yukio Okamoto, Mitsubishi Materials Corporation outside board member. Los Angeles July 19, 2015. Credit: Getty Images)

Duration:

2 minutes