Pleasure: Why We Like the Things We Like
The science of pleasure and why we like the things that we like. Mike Williams finds out how our pleasure circuit can be triggered by some obvious and not so obvious things.
Why do we like the things that we like? At the root of it is 3, 4 -Dihydroxyphenethylamine - or Dopamine - a chemical produced by the nerve cells in the brain to signal to others. But as Mike Williams finds out our pleasure circuit can be triggered by some obvious and not so obvious things.
(Photo: a young woman listens to music on headphones. Credit to Shutterstock)
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Duration: 02:18
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- Fri 12 Feb 2016 20:32GMTBBC World Service UK DAB/Freeview, Online, Europe and the Middle East & Americas and the Caribbean only
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