Tumble somersaults into Romania
BBC Worldwide announces first ever sale of prime-time entertainment format
I’m delighted that we have been able to agree the first ever format deal for Tumble. It seems only fitting that Romania, known for producing some of the world’s greatest ever gymnasts, including Nadia, will be bringing the format to local audiences first
Click to tweet: BBC Worldwide announces first sale of #Tumble format to #Romania http://bbc.in/1wakQNX via @BBCWpress
BBC Worldwide has announced that Romania is the first country to snap up the format rights for the new entertainment show Tumble following its successful launch at MIPCOM. The new prime-time format has also been optioned by Chinese production company, United Media.
Home to head judge of the UK version Nadia Comăneci, the deal between CME Programming and BBC Worldwide will see the series air on FTA channel Pro TV Romania in autumn 2015. In China, United Media have taken an option to exclusively market the format to local broadcasters.
Tumble is a fresh new shiny-floor format which sees celebrities paired with professional gymnasts and pushed to their physical limits to compete in amazing gymnastic challenges. It is a family entertainment show bringing together music, glitz, glamour, celebrities and competition inspired by the world of gymnastics and circus.
Grant Welland EVP CEMA, BBC Worldwide said, “I’m delighted that we have been able to agree the first ever format deal for Tumble. It seems only fitting that Romania, known for producing some of the world’s greatest ever gymnasts, including Nadia, will be bringing the format to local audiences first.”
Suzanne Kendrick, Acting Head of Format Sales, BBC Worldwide added, “With the additional interest from China, we believe that Tumble has great potential and are confident that more agreements for the format will follow.”
Aleksandras Cesnavicius, CEO of Pro TV, part of the CME Group, said: “Pro TV is the leading TV station in Romania since launching in 1995. Tumble will bring top entertainment to viewers with high production value and innovation. We are delighted to sign the agreement for the rights to this TV show and we consider Romanians the perfect audience considering the country’s legacy in gymnastics and the pool of talents Romania has in the sport. ”
Entertainment format Tumble was officially launched by BBC Worldwide at MIPCOM 2014. Legendary five-time Gold medal Olympic gymnast, Nadia Comăneci was in Cannes along with Katie Taylor, UK Controller of Entertainment Production at BBC and Rachel Arnold, Tumble’s Executive Producer.
For more information, please contact:
Kayley Rogers
Communications Officer CEMA, BBC Worldwide
+44 (0) 20 8433 1247
NOTES TO EDITORS
About BBC Worldwide. BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC’s brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.
In 2013/14, BBC Worldwide generated headline profits of £157.4m and headline sales of £1,042.3m and returned £173.8m to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
About PRO TV Romania. Launched in December 1995, PRO TV, part of international media and entertainment group CME, is the undisputed prime time audience share leader of Romanian television. PRO TV has a wide program grid, including a large variety of local productions – entertainment shows, fiction programs, local series, news, as well as blockbuster movies and top international series. In 2013, PRO TV was awarded for the ninth consecutive year as the TV station most trusted by Romanian viewers.