It's those three little words that mean so much, and tell you everything you need to know.
No, not 'I love you', but "fourth, embarrassing, typical" - the three adjectives that sum up Arsenal FC, apparently.
Below are the three words used most in conjunction with each Premier League team, and from the big leagues across Europe too.
Reddit user 'Ainzzori' pulled together the list by building an algorithm that counted team name and adjective pairs used in the same sentence, filtered out common adjectives and things like nationalities and colours, and promoted unusual words to find the top three adjectives per team.
There’s something really satisfying about seeing the rich, complex and nuanced decades-long history of a football team distilled into just three words.
So what have we learned?
"Fourth, embarrassing, typical"
Arsenal's incredible spell of consistency lasting two decades only breeds contempt, Bournemouth veer between the sublime ("mighty") and the ridiculous ("dreadful/shocking") and people still aren't over Leicester's "impossible" Premier League title win.
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Chelsea have a bit of PR work to do as a club given "racist" is the most used description, and football fans have some way to go to reach the 21st century if "gay" is the third most used adjective for newly promoted Brighton.
Meanwhile, the supposed friendly Merseyside derby between Liverpool and Everton doesn't seem to be that friendly after all, with the teams branded either "obsessed" or "bitter".
"Cold, wet, dirty"
Spurs can't shake their reputation - fair or not - as "bottlers", West Ham are never far from transfer speculation surrounding "incoming" players, and things can get pretty "bloody" down at Watford.
Liverpool and Newcastle are still harking back to their glory days, Mark Hughes' Stokelona project clearly hasn't won many hearts and minds outside of the Potteries, and "empty" seats at the Etihad are threatening to undermine Man City's project.
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In fact, it's hard to find too many teams with positive associations.
Just look at Manchester United - the most successful club in Premier League history - branded "expensive", "boring" and "negative". They've won the Premier League 13 times!
On the plus side, Huddersfield's "fancy" and "excited" are pretty upbeat, despite a relegation battle seeming the most likely prospect for this season.
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But the cream of the crop has to be Crystal Palace, who despite spending much of last season under the guidance of Big Sam Allardyce, are associated with "international" and "cool".
'International Cool ft. Big Sam' sounds like a song Pitbull, AKA Mr Worldwide, would release.