Yvonne MacPherson
Executive Director, BBC Media Action USA, Yvonne has been BBC Media Action’s country director in India and has managed health projects in Asia and Africa for civil society organisations and UN agencies.
Blog posts in total 4
Posts
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Love in the time of Ebola
BBC Media Action’s US Director on the challenge of prioritising and measuring the intangible in global health crises.
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Back to basics
In a blog to accompany her TEDx talk in New York, BBC Media Action USA’s executive director Yvonne MacPherson explains how even the most basic, low-tech mobile phone can save lives in India.
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Skating around social and behavioural change in the global response to HIV
Yvonne MacPherson highlights a lack of focus on awareness and communication in the global response to HIV and AIDS.
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Ringing in success: creative AIDS communications
After attending the 19th International AIDS Conference in Washington DC, BBC Media Action’s Yvonne McPherson reflects on the importance of communications in HIV and Aids programming, and how creative approaches can bring crucial health information to millions.